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MKT-101 New Exam Bootcamp - MKT-101 Valid Study Questions

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Salesforce MKT-101 certification exam is designed to test your knowledge and skills in building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is ideal for professionals who have experience in marketing automation and want to further their skills in using Salesforce Marketing Cloud to create personalized customer experiences. MKT-101 Exam covers a range of topics, including email marketing, journey building, data management, and analytics.

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The Salesforce MKT-101 certification offers the quickest, easiest, and least expensive way to upgrade your knowledge. Everyone can participate in the Salesforce MKT-101 exam after completing the prerequisite and passing the Salesforce MKT-101 Certification Exam easily. The It-Tests is offering top-notch Salesforce MKT-101 exam practice questions for quick Salesforce MKT-101 exam preparation.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q146-Q151):

NEW QUESTION # 146
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
B. Create a Test data extension that contains the five content variations the two team members need to validate.
C. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
D. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

Answer: D

NEW QUESTION # 147
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. When to send the email
B. What the offer will be
C. Who the offer come from
D. How to determine engagement

Answer: D

Explanation:
To send a special discount offer to engaged customers on their email list, Northern Trail Outfitters should resolve how to determine engagement prior to generating the audience. Engagement is a measure of how customers interact with emails, such as opens, clicks, or conversions. Different criteria and thresholds can be used to define engagement, such as recency, frequency, or duration of interactions. Determining engagement will help Northern Trail Outfitters segment their audience and target their offer more effectively.
What the offer will be, when to send the email, and who the offer come from are important factors for designing and delivering the email, but they are not relevant for generating the audience based on engagement. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5

NEW QUESTION # 148
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%
B. Scheduled Starting Source
C. File Drop Starting Source
D. %%BASEFILENAME_FROM_FILEDROP%%

Answer: B,D

Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters should use two ways to start their automation:
File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that can be used in file transfer or import activities to reference file names. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5

NEW QUESTION # 149
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. creating customer segments from multiple data extensions
B. Setting behavior-based goals
C. Building simple segmented campaigns without SQL queries
D. Designing decision logic via an intuitive user interface
E. Processing zipped and encrypted file containing subscriber data

Answer: C,D,E

NEW QUESTION # 150
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Integrate an outside CMS with all these permissions built in.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Edit the Content Permissions and Restrictions by Role setting for each user.
D. Build out an internal business governance and process to support this.

Answer: C

NEW QUESTION # 151
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